Samsung Electronics cements position as leader in visual display technology


Published: 2022-09-04 14:08

Last Updated: 2024-04-16 05:44

Samsung Electronics cements position as leader in visual display technology
Samsung Electronics cements position as leader in visual display technology

Further cementing its position as a market leader in the visual-display technology and TV manufacturing industries, Samsung Electronics reported a surge in sales for its pioneering NEO QLED 8k TV series. Driven by an increase in demand for high-resolution TVs and the constant evolution of display technology, the company has seen a positive response for its 8K TVs in the MENA market.

Samsung NEO QLED 8k TVs, which surpass standard features to deliver an unrivaled viewing experience, witnessed a two-fold increase in sales in the MENA region in the first half of 2022 compared to the same period last year. Given the current demand, the brand expects sales figures to further grow significantly by the end of this year.

Samsung Electronics has been the global number one leading manufacturer of TVs for 16 consecutive years and, given its strong global industry track record, Samsung’s innovation across its TV lineups helps deliver immaculate, true-to-life picture quality.

The NEO QLED 8K is equipped with enhanced image and sound quality and smart features, which include an 8K processor and a Neutral Quantum processor associated with multi-intelligence functions. Samsung’s 2022 Neo QLED 8Ks also come with expanded neural networks, more precise 14-bit contrast mapping, and AI-powered smart upscaling features, allowing screens to provide the most accurate colors and picture quality to date.

Going beyond viewing, the Neo QLED range provides one of the best gaming experiences to date, along with an immersive sound experience that perfectly synchronizes between the TV and the soundbar powered by Dolby Atmos.

Mustafa Sadik, Regional Head of Visual Display at Samsung, MENA RHQ, said: “This remarkable achievement is based on a broad spectrum of factors, primarily the Shape Adaptive Light and Real Depth Enhancer, which have taken the picture quality offered by Samsung Neo QLED 8K TVs to new heights. These new features optimize contrast and produce clean and punchy images, adding a more realistic sense of depth to your screen. Samsung continues to pave the way forward in innovation for picture quality by applying cutting-edge technologies to its latest TVs.”

He added: “Neo QLED 8K TVs are a breakthrough in display innovation, addressing the ever-evolving role of screens while offering the most pristine picture quality and immersive soundscapes to transform a living space. The NEO QLED 8K has come to embody Samsung’s philosophy by delivering next-gen technology innovation and catapulting the industry forward when it comes to premium picture quality.”

To celebrate the high demand and huge interest in the Neo QLED 8K TVs, Samsung is extending an exclusive celebratory offer. To avail the exclusive offer please register through the link below.