American talent manager Scooter Braun opened an immersive Nova Music Festival Exhibition in Manhattan in an effort to commemorate October 7.

Set to run for four weeks, the 45-minute installation aims to recreate the festival and to provide an immersive experience for visitors.

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Braun is best known for discovering and managing high-profile music artists such as Taylor Swift, Justin Bieber, Ariana Grande, Demi Lovato, and the Black Eyed Peas.

In order to simulate the October 7 experience at the festival, the exhibition displays burnt cars, damaged infrastructure, porta-potties riddled with bullets, sounds of gunshots and shouting, flickering lights, and television screens playing scenes from October 7 on loop.

At the end of the exhibition, visitors would be able to find Nova Music Festival merchandise available for purchase in the gift-shop.

This is not the first time Braun showcases solidarity for the occupation. Soon after October 7, Braun visited Israel personally, toured the occupied territories, and met with multiple prominent “Israeli” figures.

 - Online reactions - 

Numerous people took to social media to vocalize their disappointment with Braun’s exhibition, with many calling it “insensitive”, “creepy”, and “unsettling”.

Additionally, many have criticized the immersive exhibition, citing that people are paying to experience a traumatizing event while Palestinians in Gaza have been enduring nine months worth of aggression, famine, and trauma.

Here are some online reactions:

The Nova Music Festival exhibition is the most high tech psychopathic Disney-type trauma experience for Zionists and similar to all this garbage you can’t exit the mass casualty event reenactment without going through an overpriced gift shop pic.twitter.com/RWLqCq80cr

— Jeremy Loffredo (@loffredojeremy) June 13, 2024

https://t.co/kq5Me4Jvdg Creepy, macabre, tacky, in poor taste. It's a particularly heavy handed piece of propaganda, and transparently so. To me at least. Katie here is like a fish on a hook. It conveys a "just vibes" immersive experience designed to condition visceral responses…

— Jonathan Kadmon (@JonathanKadmon) June 12, 2024

Context from the inside the Nova Music Festival exhibition.

The exhibition was purely Z propaganda.

See what the participants wrote, then you’ll understand the protests outside. https://t.co/QrLrnJxgKu pic.twitter.com/HFLfG8R2cD

— Anna 13. #FreePalestine  (@anna_prole) June 11, 2024

We know you’re not allowed to do it, but it’s still worth noting you have nothing to say about the open calls for the genocide of Palestinians and Muslims posted inside the exhibit

You’re always quick to condemn anti-Zionists though pic.twitter.com/bAlIkPa6Vg

— Max Blumenthal (@MaxBlumenthal) June 11, 2024

Do they sell key chains with miniature replicas of burnt out cars?

— Carolina (@AguiaV) June 13, 2024

Zionists are truly sick fucks! They enjoy all this trauma & they love monetising it! It’s basically a snuff movie museum

— S  (@SamKmuffin) June 13, 2024

I’m gonna be completely honest with you, this completely delegitimize some holocaust museums. Everybody knows that Israel is an illegal occupation, and a lot of those people were actually soldiers or reserve soldiers who were kidnapped. And everyone knows that y’all are living on…

— The Catluminati (@TheCatluminati) June 13, 2024

They dont want to lose any opportunity of spreading propaganda. Imagine a kid walking by and watching everything. Zionists will go to any length to spread their false victimhood.

— FaceTheTruth (@tenphihik) June 13, 2024

They’re using their holocaust propaganda tactics. All the directed films, fake props and exhibits, embellished storyboards, interactive horror. They got the world believing 6 million like religion. It was successful on an old generation without internet. Doomed to fail today.

— zman (@ibnAl48) June 13, 2024

Need to place a museum adjacent about the Palestinian experience under the decades of oppression by Jewish supremacist Apartheid Israel

— BehelitZODD (@K06boat) June 13, 2024